DANIELLE
FERGUSON
Creative Strategy & Brand Leadership Executive
Visionary Solutions, Crafted with Purpose.Hi! I’m Danielle, a visionary leader in Branding, Strategic Planning, Creative and Interior Design. Based in New York with over 20 years of experience in fashion and design, I’ve created, consulted, managed, and inspired across fashion, lifestyle, interiors, and wellness.
I don’t just create — I solve.
Every project begins with an idea, a vision, and an opportunity to push boundaries. With a passion for design, branding, and people, I bring both creativity and practicality to the table, ensuring that every idea turns into something real and impactful.
Whether it’s developing a brand, organizing a business system, or reimagining a space, I take pride in identifying challenges and turning them into opportunities. My portfolio is a reflection of my journey as a business owner, a curious creator, and a problem-solver who thrives on turning ideas into action.
BRANDING / CREATIVE STRATEGY / MARKETING / CAMPAIGNS / EVENTS / VISUAL MERCHANDISING / WINDOWS / STYLING / INTERIOR DESIGN /
BRANDING / CREATIVE STRATEGY / MARKETING / CAMPAIGNS / EVENTS / VISUAL MERCHANDISING / WINDOWS / STYLING / INTERIOR DESIGN /
Select Works
BRANDINGA strong brand identity isn’t just about looking good—it’s about creating trust, sparking connection, and standing out in a crowded marketplace. With expertly crafted brand guidelines and sales tools, I help brands not only tell their story but sell it.
Marketing/ CAMPAIGNSEvery marketing initiative, event, or campaign is an opportunity to tell a story, build connections, and inspire action. By combining strategic thinking with creative execution, I create experiences that not only captivate but also deliver tangible results.
WINDOWS/ STYLING/VMIn today’s competitive retail landscape, first impressions are everything. Through thoughtful visual storytelling and impeccable styling, I create retail environments that not only reflect a brand’s essence but also captivate and inspire shoppers.
CREATIVE STRATEGYWith a proven track record to align creative vision with business goals, I develop strategies that turn ideas into impactful results. By blending organization, innovation, and practicality, I create systems that bring creative visions to life with precision and purpose.
INTERIOR DESIGNMy passion for interior design shines in modern, contemporary spaces that blend warmth, style, and inspiration, fueled by my love for clean lines, open layouts, natural light, and functionality.